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Through the Doeloe Coffee Program, PGE Successfully Brings Ulubelu Coffee to the European Market

The Doeloe Coffee Program won an award at the Indonesia Sustainable Development Goals Award (ISDA-2021)

The proliferation of coffee shops in Indonesia has spurred an increase in national coffee consumption. Data from the Ministry of Agriculture shows that domestic coffee consumption rose 13.9 percent (year on year) to reach 294,000 tons in 2020.

This lucrative niche market attracts millennials. They are now no longer ashamed to become farmers. As did Kukuh Diki Prasetia (30). This young alumni of the University of Muhammadiyah Yogyakarta (UMY) owns a coffee area of 100 hectares (ha) in Ulubelu, Tanggamus, Lampung. From this land, he is able to produce about 100 tons of coffee per year.

"I used to open a coffee shop in Yogyakarta in 2013-2015. Then in 2016 I returned to Lampung," said Kukuh.

In his hometown, Kukuh focuses on developing coffee plantations, from planting to post-harvest. In fact, he also built an education-based coffee shop on his home land. In addition to a coffee shop, his Beloe Coffee shop is also now a partner of the local government to educate farmers and young people across the country who want to pursue the coffee business.

Its mission to improve the welfare of Ulubelu farmers and promote this Lampung specialty coffee to various directions is what makes PT Pertamina Geothermal Energy (PGE) interested. Together with Kukuh, PGE through its Corporate Social Responsibility (CSR) program created the Ngopi Doeloe program.

"So at the beginning of 2018, colleagues from PGE liked to drink coffee at my place. We talked a lot, then we were assisted in educating farmers and the Ulubelu community in improving the quality of coffee from here," said Kukuh.

The Ngopi Doeloe program is an initiative of PGE with the local government that focuses on post-harvest management of coffee seeds with the aim of creating self-reliance for coffee farmers in Ulubelu in processing their harvests, resulting in higher selling prices for processed coffee.

Based on Social Maping data in 2019, as many as 83.3 percent of the population of Ulubelu have a profession as coffee farmers, where coffee farmers do not have sufficient education regarding post-harvest processing, causing farmers to have to sell coffee seeds at lower prices.

The Ngopi Doeloe program helps farmers from seeding, care, harvesting, sorting seeds, drying, roasting, milling, packaging to marketing and processing product variants.

In addition, in terms of education for farmers, PGE established a Coffee Learning House as a means for farmers to develop knowledge of farmer groups and the community. Meanwhile, in terms of innovation so far, 3 innovations have been presented that help farmers to process coffee seeds, such as the coffee dryer innovation utilizing heat from brine, cost-effective roasting innovation, and sorting innovation.

"Through the Ngopi Doeloe program, PGE and the local government collaborate through the procurement of post-harvest production equipment, Coffee Learning Houses, post-harvest training, roasting machine innovation, construction of mini-labs, mini coffee shops and coffee research galleries," added the Corporate Secretary of PT PGE. , Muhammad Baron.

Baron hopes that this program can help realize the independence of farmers, improve the level of the regional economy and in the future Ulubelu can become a Robusta Coffee production center.

"PGE is always committed to being able to move forward with the community and create a multiplier effect for the community around the area of operation. This is in line with point 8 of the Sustainable Development Goals (SDG's), namely decent work and economic growth," he said.

Win the ISDA-2021 Award

Kukuh's hard work with PGE also paid off. The Ngopi Doeloe program won an award in the SDG's 8.3.1 category in the business empowerment sector/community economic institution in the Indonesia Sustainable Development Goals Award (ISDA-2021) which has received appreciation, awards and support from the government.

PGE's support for Kukuh is part of the company's responsibilities in terms of Environment, Social, and Governance (ESG). As is known, ESG is the main factor to measure the level of sustainability and social impact of the investments that have been made by the company. Not only that, the application of ESG, especially from the environmental side, is a form of a company in supporting the implementation of a green economy.

Thanks to this program, Ulubelu coffee has now penetrated internationally. Farthest, Beloe Coffee has been exported to Italy. In fact, now this original Lampung coffee is a supplier to one of the shops in Singapore.

"Not only that, the farmers here also know how to process coffee, from how to pick coffee, how to dry it, store it to produce quality coffee products," concluded Kukuh.

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